Out of home advertising is still a popular choice for many brands.
And it should be! It’s a great way to showcase who you are and what you offer to a large audience. But like any advertising, OOH ads works best when they’re done right. Here are 3 simple tips for out of home advertising to make sure you knock it out of the park.
- Let’s start with the size of the font. You should create OOH ads that have text which is clearly visible and readable if you’re going to have out of home advertising like this. People want to read it quickly, so small text is NOT the way to go.
- Keep it simple! As hard as it may be, the less text, the better in OOH ads. Again, people want to read it quickly, so short and sweet so people can read it at a glance.
- And finally, using images that connect to the main tagline – you want to give reasons for people to look at your ads and stay engaged, so using catchy images that will attract the right audience is key.
And don’t be afraid to reach out for some help. We’re here to help you design great ads for the right audience…. in a way that gets YOUR BRAND noticed.
OOH Ads not your style?
Check out our blog on email marketing to see if it’s a better fit.