How to Effectively Use Advertising in Email Campaigns


American business owners spend over $350 million on email advertising each year. Most business owners realize that email is one of the best ways to reach consumers. While there are a number of things a business owner can do to increase the effectiveness of their email marketing efforts, nothing beats embracing the use of advertising.

Whether you are selling ads to other companies in your email marketing newsletter or running advertisements about your own business, setting them up the right way is a must. Due to the complexity involved in this process, a business owner will need to seek out some professional help.

Here are some of the things a business owner can do to use advertising effectively in their email campaigns.

Segmenting Your Audience is a Must

Providing every email recipient with the same ads is a bad idea. Without the right amount of targeting, you will struggle to have success with this addition to your emails. This is why creating a segmented list of the people on your email list is a good idea. Segmenting these individuals based on demographics, location and age can be very helpful.

With this information, you can figure out which ads are the best fit for the various parts of your audience. Before you can perform this segmenting, you need to validate all of the email addresses on your list. If you are looking for an email validation service, be sure to check out this list, where you will find information about the top 10 bulk email list verification services on the Internet. With this information, choosing the best service will be a breeze (source:

Be Selective With the Ads You Sell

Making a profit is something most business owners view as a priority. You need to realize that there is a right way and a wrong way to make your business profitable. Selling email ad space to every business that approaches you is a horrible idea. Before you put a banner or advertisement link in one of your emails to consumers, take some time to research the company in question.

This research can help you figure out whether or not the company shares the values your company holds dear. Failing to use discretion when it comes to selling email ad space can lead to lots of problems. If the consumers on your email list fell like you are sending them spam ads, they will probably unsubscribe in a hurry. Vetting each of the businesses trying to buy email ad space will be difficult, but well worth the time you invest.

Don’t Let the Ads Overpower Your Message

Putting ads in your email marketing materials is a great way to make money or spread awareness of your brand. However, you need to focus on using these ads tastefully. Allowing a particular ad to take up the entire the email is a horrible idea. Your main mission when sending out these emails should be engaging with your audience. The ads that are in the email should come second to this goal.

Sending out a few test emails with ads in them can be helpful. Once you take a look at how the ad is structured and where it appears on the page, you can assess whether or not it can be sent out in mass. Having an experienced and knowledgeable email marketing company on your side can help you design and send out great looking ads to your audience. With this professional help, you can focus more on growing your business.

Understanding Issues You May Face With Your Email Ads

Most business owners fail to realize that putting ads in an email is a lot different than putting one on their website. If you are using Gmail to send out your emails, their servers will kick in to make the loading of images faster. While this may sound like a good thing, there are problems that can arise. Usually, you will be unable to get an accurate representation of the impressions these messages receive.

You are also a bit limited when it comes to the type of images you can put in an email ad. Most ad servers for emails only recognize Flash, JavaScript and iFrames. Some email marketing providers will block images created with these tools, which can be extremely problematic. Enlisting the help of an experienced email ads specialist is important when trying to discover and fix these problems quickly.

Email Ad Success Takes Time

Remember, increasing the amount of email ad revenue you receive is not an overnight process. This requires persistence and a detailed plan of attack.

Wendy Dessler
Outreach manager
Guest blogger –

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

Check out more of Wendy’s work here:


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